I am Aasheesh, founder, mentor, and product leader helping product marketers to validate MVPs fasterYour positioning meets the market here. Write pages that convert, not just explain.
Make sure to replace the BRACKETED INFORMATION before use.
Homepage copy structure
For: Solo Founder · GTM Team · Growth
Write homepage copy for [PRODUCT]. Use this context:
– ICP: [ICP]
– Positioning: [POSITIONING STATEMENT]
– Top 3 pain points: [PAIN 1], [PAIN 2], [PAIN 3]
– Proof: [METRICS / CUSTOMER LOGOS / TESTIMONIALS]
Structure the page:
1. Hero — headline (benefit-led, 8 words max), subheadline (context + outcome, 20 words max), primary CTA, secondary CTA
2. Social proof bar — 5 logo row + 1 stat
3. Problem section — “You know that feeling when…” (3 pain points, emotionally phrased)
4. Solution section — how the product works in 3 steps
5. Feature/benefit section — 3 columns, each: icon + benefit headline + 2-sentence description
6. Proof section — 2 customer testimonials formatted for max impact
7. Objection handling — FAQ that neutralises top 3 objections
8. Final CTA — urgency or value reinforcement + CTA
Write actual copy, not placeholders. Make it punchy.
A/B test variant generator
For: Growth
I want to A/B test my landing page hero section. Current version:
– Headline: [CURRENT HEADLINE]
– Subheadline: [CURRENT SUBHEADLINE]
– CTA: [CURRENT CTA BUTTON TEXT]
– Conversion rate: [CURRENT CR%]
Generate 3 challenger variants, each with a distinct angle:
Variant A — Outcome-led: Lead with the result the customer achieves
Variant B — Pain-led: Lead with the problem and make it hurt
Variant C — Social proof-led: Lead with a customer result or number
For each variant provide:
– Headline (8 words max)
– Subheadline (20 words max)
– CTA button text (5 words max)
– Hypothesis: why this variant might outperform the control
– Who it will resonate with most
Also recommend which to test first and why.
Objection-handling copy module
For: Solo Founder · GTM Team · Growth
My landing page converts at [X%] and I believe objections are killing conversions. Product: [PRODUCT]. Price point: [PRICE]. ICP: [ICP].
The top objections I hear are:
1. [OBJECTION 1 — e.g. “It’s too expensive”]
2. [OBJECTION 2 — e.g. “We don’t have time to implement it”]
3. [OBJECTION 3 — e.g. “We tried something similar before and it didn’t work”]
4. [OBJECTION 4 — e.g. “I need to get buy-in from my team”]
For each objection:
– Validate it (don’t dismiss)
– Reframe it with evidence or logic
– Resolve it with a proof point, guarantee, or case study
Format as a FAQ section with natural, conversational copy. Avoid corporate tone. Also write a “Risk Reversal” block — a guarantee or trial offer that removes the risk of saying yes.
SEO landing page for a use case
For: Growth
Write an SEO landing page targeting [TARGET KEYWORD, e.g. “project management software for agencies”].
Product: [PRODUCT]
Unique angle vs. competitors ranking for this keyword: [DIFFERENTIATOR]
Page structure:
1. Title tag (60 characters max, keyword-led)
2. Meta description (155 characters max, benefit + CTA)
3. H1 — keyword-inclusive but benefit-led
4. Intro paragraph — 80 words, addresses search intent, includes keyword naturally
5. 3 H2 sections — each covering a sub-topic searchers care about
6. Feature section — 4 features relevant to this use case specifically
7. Social proof — 1 testimonial from a customer in this use case
8. FAQ — 4 questions with schema-friendly answers (target featured snippets)
9. CTA section — tailored to this use case Target word count: 800–1,000 words. Avoid keyword stuffing.