How to build your Content Strategy with AI

Build an engine, not a blog. Content that compounds and converts.Build an engine, not a blog. Content that compounds and converts.

Make sure to replace the BRACKETED INFORMATION before use.

Content strategy brief

For: GTM Team · Growth

Build a content strategy for [PRODUCT] at [STAGE: pre-launch / growth / scale].

Context:

– ICP: [ICP]

– GTM motion: [PLG / sales-led / community-led]

– Main awareness channel: [SEO / social / newsletter / podcast]

– Team capacity: [NUMBER] hours/week

– Goal: [e.g. drive 500 signups/month from content]

Deliver:

1. Content mission statement — who we create for, what we help them do, and how we’re different

2. Audience journey map — content for Awareness / Consideration / Decision stages

3. Content pillars (3–4) — thematic areas we’ll own, each with rationale

4. Format mix — recommended split (blog, video, email, social, etc.) with reasoning

5. Distribution plan — where and how we amplify each piece

6. 90-day editorial calendar — 12 specific content ideas mapped to pillars and stages

7. Success metrics — how to measure content ROI for our GTM motion

Thought leadership content plan

For: Solo Founder

I’m a [TITLE] at [COMPANY]. I want to build a thought leadership presence on [LinkedIn / X] around [TOPIC / EXPERTISE AREA].

My POV: [DESCRIBE YOUR UNIQUE PERSPECTIVE ON THE TOPIC]

Target audience: [WHO SHOULD FOLLOW ME AND WHY]

Business goal: [e.g. attract inbound leads, build recruiting pipeline, establish category authority]

Create a 90-day thought leadership plan:

1. Personal brand positioning — what I stand for in 1 sentence

2. Content pillars (3) — themes I’ll post about consistently

3. Content formats — the best formats for my audience on this platform

4. Posting cadence — realistic schedule with content batching tips

5. Month 1 content calendar — 12 specific post ideas with hooks

6. Engagement strategy — how to grow by engaging others, not just posting

7. Metrics to track by Day 30, 60, 90

Blog post brief generator

For: Growth · GTM Team

Create a detailed editorial brief for this article: [ARTICLE TITLE / TOPIC]

Audience: [ICP]

Search keyword target: [KEYWORD]

Business goal for this piece: [e.g. drive trial signups / rank for keyword / build authority]

Brief must include:

1. Working title + 2 SEO alternative titles

2. Article goal — one sentence on what the reader achieves

3. Target keyword + 3 secondary keywords to include naturally

4. Recommended structure — H1, H2s, H3s (full outline)

5. Key points per section — what must be covered and what angle to take

6. Tone and style guidance — how to write this specifically

7. Internal links — suggest 3 pages to link to

8. CTA — what to drive readers toward at the end

9. Competitive context — what top-ranking articles do and how to be better

10. Word count target — and why

This brief should let a freelance writer produce a first draft with minimal hand-holding.

Content repurposing engine

For: Growth · Solo Founder

I’ve written/recorded [ONE PIECE OF CONTENT: blog post / podcast / webinar / report]. Here it is:

[PASTE CONTENT OR SUMMARY]

Build a repurposing plan that extracts maximum value:

1. LinkedIn posts (5) — different angles: stat, story, contrarian take, list, question

2. X/Twitter threads (2) — with hook, 5–7 numbered points, and a closing CTA

3. Email newsletter (1) — 300-word version with subject line and preview text

4. Short-form video scripts (2) — 60-second scripts for Reels/TikTok/YT Shorts

5. Carousel outline (1) — 8-slide outline with headline per slide

6. Quote cards (3) — pull the 3 most shareable sentences

7. Community post (1) — a question or discussion starter for Slack/Reddit/Discord

For each piece: note the platform, format, and recommended posting day for a 30-day content calendar.