Get responses from strangers without being annoying. Short, personal, relevant.
Make sure to replace the BRACKETED INFORMATION before use.
Cold email sequence builder
For: GTM Team Β· Growth
Write a 4-email cold outreach sequence for [PRODUCT] targeting [ICP: title + company type].
Context:
– Trigger event / reason for reaching out: [e.g. they just raised a Series A / posted a job for X / published a blog about Y]
– Core value proposition: [VALUE PROP]
– Desired outcome: [book a call / start a trial / reply to learn more]
Email 1 β Day 1 (Initial reach out):
– Subject line (6 words max, no spam triggers)
– Body (80 words max): personalised opener, one-line value prop, soft CTA
Email 2 β Day 4 (Value add):
– Body (60 words max): provide a resource, insight, or relevant stat β no pitch
Email 3 β Day 9 (Social proof):
– Body (70 words max): brief case study or result, tie to their situation, CTA
Email 4 β Day 15 (Break-up email):
– Body (40 words max): permission to close the loop, genuine curiosity if not right time
Rules: no buzzwords, no “I hope this finds you well”, no paragraphs over 2 lines.
Personalisation at scale framework
For: GTM Team Β· Growth
I send 200+ cold emails per week and need personalisation at scale. Product: [PRODUCT]. ICP: [ICP].
Design a personalisation framework that works within my sending volume:
1. Tier 1 (Top 20 accounts) β fully bespoke: what research to do (5 min/prospect), what to personalise (opening line, pain reference, social proof match)
2. Tier 2 (Next 80 accounts) β semi-personalised: define 3β4 “personalisation variables” I can pull from LinkedIn or news (e.g. recent funding, job posting, tech stack)
3. Tier 3 (Remaining volume) β persona-level personalisation: write 3 different “pod” templates for 3 sub-segments of my ICP
For each tier:
– Opening line formula
– Which variable to personalise and where to source it
– Template with [VARIABLE] placeholders
Also write a SOP for a VA or SDR to execute this system.
Subject line battle pack
For: Growth Β· GTM Team
Write 20 cold email subject lines for [PRODUCT] targeting [ICP].
Give me 5 in each category:
1. Curiosity β create an open loop without clickbait
2. Pain-specific β name a problem they recognise immediately
3. Result-led β a metric or outcome that’s relevant to them
4. Social proof β name-drop a company or use a stat
5. Direct / low-pressure β plain, honest, human
Rules:
– 6 words or fewer each
– No emojis, no ALL CAPS, no “Quick question” or “Just following up”
– Each should work without the preview text
– Suggest which 3 to A/B test first and why
Also note: which subject lines would NOT work for enterprise buyers vs. startup buyers.
Reply handler scripts
For: GTM Team Β· Solo Founder
Write response scripts for the 5 most common replies to my cold emails. Product: [PRODUCT]. ICP: [ICP].
For each reply type, write:
– A natural, non-pushy response (100 words max)
– The goal of the reply (move forward / re-engage / close for meeting)
– A subject line if starting a new thread
Reply types to handle:
1. “Not interested” β try to understand why without being pushy
2. “Send me more info” β without sending a 10-page PDF nobody reads
3. “Not the right time, follow up in 3 months” β how to stay warm without being annoying
4. “We already use [COMPETITOR]” β acknowledge, then open a gap
5. “Who gave you my contact?” β honest, disarming response
Tone: conversational, human, low-pressure. Not salesy.