How to do Campaign Planning with AI prompts

Orchestrate multi-channel campaigns that build pipeline, not just impressions.

Make sure to replace the BRACKETED INFORMATION before use.

Integrated campaign brief

For: GTM Team · Growth

Write a campaign brief for [CAMPAIGN GOAL, e.g. “generate 200 qualified trials in Q3”].

Context:

– Product: [PRODUCT]

– ICP: [ICP]

– Budget: [BUDGET]

– Team: [IN-HOUSE / AGENCY / SOLO]

– Timeline: [DURATION]

– Primary channel mix: [e.g. paid social + email + content]

Brief structure:

1. Campaign objective — one SMART goal

2. Target audience — ICP + psychographic context

3. Core message — the single idea this campaign communicates

4. Creative concept — the “big idea” and how it shows up across channels

5. Channel plan — for each channel: role, tactic, budget allocation, KPI

6. Content/asset list — what needs to be produced and by when

7. Timeline — week-by-week milestones

8. Success metrics — leading and lagging indicators

9. Risk log — top 3 risks and mitigation

Format as a doc I can share with a designer and media buyer.

Paid social campaign framework

For: Growth

Plan a [PLATFORM: Meta / LinkedIn / TikTok] paid campaign for [PRODUCT] targeting [ICP].

Goal: [GOAL — e.g. drive trial signups at <=£30 CPA]

Budget: [MONTHLY BUDGET]

Campaign length: [DURATION]

Deliver:

1. Campaign structure — recommended campaigns, ad sets, and ad count

2. Audience strategy — 3 audience segments with targeting parameters (cold, warm, retargeting)

3. Funnel stages — what we run at TOFU / MOFU / BOFU

4. Creative angles — 5 distinct creative angles to test (each with format + hook)

5. Ad copy templates — primary text + headline + CTA for 3 best angles

6. Bidding strategy — recommended bid strategy per stage

7. Testing plan — what to test first and how to declare a winner

8. Optimisation triggers — when to scale / pause / iterate (specific metrics and thresholds)

Webinar campaign plan

For: GTM Team · Solo Founder · Growth

Plan a webinar campaign for [PRODUCT] targeting [ICP].

Context:

– Expertise/topic area: [TOPIC]

– Desired outcome: [e.g. convert 20% of attendees to demos]

– Target attendance: [NUMBER]

Deliver:

1. Webinar title options (3) — compelling, specific, benefit-led

2. Format recommendation — solo, panel, interview, workshop? Why?

3. Outline — 45-min agenda with time per section

4. Promotional calendar — 4-week countdown plan (email + social touchpoints)

5. Registration page copy — headline, bullets, speaker bio, CTA

6. Email sequences:

   – 3 pre-webinar emails (registration confirmation, reminder, day-of)

   – 3 post-webinar emails (replay, resource, sales CTA)

7. During-webinar engagement — poll questions, CTAs, engagement tactics

8. Post-webinar follow-up segmentation — how to treat attendees vs. no-shows differently

ABM campaign builder

For: GTM Team

Build an Account-Based Marketing (ABM) campaign targeting [NUMBER, e.g. 25] strategic accounts. Product: [PRODUCT]. Average deal size: [ACV]. Sales cycle: [LENGTH].

Account selection criteria: [HOW YOU SELECTED THESE ACCOUNTS]

Design the full ABM play:

1. Account tiering — split into Tier 1 (1:1), Tier 2 (1:few), Tier 3 (1:many) with rationale

2. Research process — what to learn about each account before outreach

3. Stakeholder mapping — how to identify and engage the buying committee (champion, economic buyer, blocker)

4. Personalised touch sequence — week-by-week for Tier 1 accounts (email + LinkedIn + direct mail + ads)

5. Content assets — what custom content to create per tier

6. Sales + marketing alignment — who does what and when

7. Pipeline metrics — how to measure progress (engagement, meeting, opportunity)