Ready to use AI prompts for doing Customer Research

Before you build anything — talk to people. These prompts help you structure interviews, surface insights, and find patterns fast.

Make sure to replace the BRACKETED INFORMATION before use.

Customer interview question bank

For: Solo Founder · GTM Team · Growth

You are a seasoned product researcher. I’m building [PRODUCT/SERVICE] for [TARGET CUSTOMER]. We are at [STAGE: idea/pre-launch/post-launch].

Generate a structured customer interview guide with 4 sections:

1. Background & context (3 questions) — understand who they are and their role
2. Problem discovery (4 questions) — surface pain points without leading the witness
3. Current behaviour (4 questions) — how they solve the problem today, what tools they use
4. Desirability signals (3 questions) — gauge interest without pitching

Rules:

– No leading questions (avoid “don’t you think…”)

– Use “tell me about a time…” format where possible

– Include 2 follow-up probes per section (e.g. “why?” / “what happened next?”)

– End with one open question: “What should I have asked that I didn’t?”

Format as a clean interviewer script I can read from.

Interview transcript analyser

For: Solo Founder · Growth

You are an expert qualitative researcher using the Jobs-To-Be-Done framework.

Here are my raw interview notes from [NUMBER] customer interviews:

[PASTE TRANSCRIPTS / NOTES HERE]

Analyse and extract:

1. Top 3–5 jobs customers are trying to get done (functional, emotional, social)

2. Pain clusters — group similar complaints and rank by frequency

3. Gain motivators — what outcomes do they desire most?

4. Exact quotes — pull 5 verbatim statements I can use in copy

5. Surprises — flag any insight that contradicts my assumptions

6. Underserved gaps — where are existing solutions failing them?

Present findings as a structured research brief, not bullet soup.

Survey design for validation

For: Solo Founder · GTM Team

I need to validate demand for [PRODUCT CONCEPT] before investing in development. My hypothesised customer is [ICP DESCRIPTION].

Design a 7–10 question survey that:

– Opens with a screener question to qualify respondents

– Measures problem frequency and severity (use a 1–5 Likert scale)

– Tests willingness to pay (use the Van Westendorp pricing model — 4 questions)

– Includes one open-ended “magic wand” question

– Ends with a referral hook (“would you share this?”)

Also write:

– A subject line to get 30%+ open rate

– A 2-sentence intro that explains why they should fill it in

– Suggested distribution channels for my ICP

Win/loss interview framework

For: GTM Team · Growth

I want to run win/loss interviews with [WON/LOST] customers from the last 90 days. Product: [PRODUCT]. Competitor they chose (if lost): [COMPETITOR or “status quo”].

Create a win/loss interview framework with:

1. Icebreaker — get them comfortable (1 question)

2. Decision timeline — walk me through how the decision unfolded (3 questions)

3. Evaluation criteria — what mattered most? (4 questions)

4. Competitive perception — how did we compare? (3 questions)

5. Deciding moment — what tipped the final decision? (2 questions)

6. Advice to us — what would you change? (1 question)

Then give me a scoring rubric so I can quantify patterns across 10+ interviews.