Ready to use AI prompts for doing Competitor Research

Map the landscape intelligently. Understand what competitors claim vs. what customers actually say.

Make sure to replace the BRACKETED INFORMATION before use.

Competitive landscape mapper

For: GTM Team · Growth

I’m building [PRODUCT] in the [MARKET] space. My known competitors are: [LIST 3–6 COMPETITORS].

Create a competitive landscape analysis covering:

1. Category map — position each competitor on a 2×2: [axis 1] x [axis 2]

2. Feature comparison matrix — for each competitor, assess:

   – Core value proposition (1 sentence)

   – Target customer

   – Pricing model (if known)

   – Top 3 features / strengths

   – Top 3 weaknesses or gaps

3. Messaging patterns — what words and themes dominate their hero copy?

4. White space — where is the market underserved?

5. Strategic recommendations — based on gaps, where should I position?

Assume I’ll show this to a co-founder and an investor.

Review mining for competitor weaknesses

For: Growth · Solo Founder

I’ve collected reviews of [COMPETITOR] from [G2 / Capterra / App Store / Trustpilot]. Here they are:

[PASTE 20–50 REVIEWS]

Analyse them and give me:

1. Top recurring complaints (ranked by frequency) — these are my opportunity gaps

2. Top praised features — these are table-stakes I must match

3. Switching trigger phrases — exact language people use when frustrated

4. Desired alternatives — what do reviewers wish existed?

5. Customer segments — can you identify 2–3 distinct types of reviewers?

6. Ad copy seeds — 5 short headline ideas based on the pain language above

Format: structured brief + a “key insight” callout box at the top.

Competitor messaging deconstruction

For: GTM Team · Growth

Deconstruct the messaging strategy of [COMPETITOR]. Here is their homepage copy:

[PASTE HOMEPAGE / LANDING PAGE TEXT]

Analyse:

1. Positioning statement — what category do they claim to own?

2. Primary value proposition — what outcome do they promise?

3. Target persona — who is the hero of their story?

4. Emotional vs rational appeal — what % of their copy targets each?

5. Social proof strategy — what credibility signals do they use?

6. CTA strategy — what action do they want visitors to take and why?

7. Messaging gaps — what pain points do they NOT address?

Then: write an alternative positioning for my product ([MY PRODUCT]) that directly counters their weaknesses.

SEO & content gap analysis

For: Growth

I want to identify SEO and content gaps against my competitors. My product: [PRODUCT]. My domain: [DOMAIN]. Competitors: [COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3].

Based on the following competitor content/keywords I’ve identified [PASTE LIST OR DESCRIBE THEIR CONTENT THEMES]:

Help me:

1. Categorise their content into themes (e.g. education, comparison, use-case)

2. Identify high-intent keywords I should be targeting that they rank for

3. Spot content types they use (guides, calculators, case studies, etc.)

4. Find gaps — topics their audience searches for that nobody covers well

5. Prioritise — rank the top 10 content opportunities by: search intent x effort x differentiation potential

Output as a content opportunity matrix with a recommended “first 5 pieces to create.”